Welcome to The Cocot. We believe the only way of being in today’s fashion market is with a 360˚ approach, is for that reason that nowadays we are developing Eden Park Paris in the USA, wholesale and opening brick & mortar.
Mima Aubert (Retail Expert and Stylist – The Mother) – More than 25 years managing fashion retail and buying for multi-brand stores. Her key to success is leading the team with good sales techniques + team management to magnify the brand.
Gabriel Monti (Business Strategist – The Father) – The rational part in The Cocot’s team but with fashion in his blood. Gabriel is the one studying the potential every brand has in our markets, choosing the right locations to open stores, deciding which trade shows are the correct ones to each brand. His obsession: knowing everything possible about the brands we represent and their customers.
Flo Monti (Communication & Fashion Expert – The Daughter) – She started to work in the family business at the age of sixteen years old and kept doing it while she was in college. Once she graduated, she flew by herself living in 7 different countries working in fashion communication and PR until the family proposed to her to be part of this project. She is the one that adapts the brand implementation strategy to the American mindset. Her must: every culture thinks in a different way and we need to adapt the way to communicate the brand values to that thinking process. A curiosity about Flo: She wrote a book about styling.
STORE OPENING AND MANAGEMENT
From choosing the right location to manage the build-out to solving everyday little problems, payrolls, team building, sales techniques training, schedules, visual merchandising, and collections adapted to the area…
We will handle every little detail at the stores as if the brand itself.
Photo: Eden Park Miami - Aventura Mall
Every single thing we do is a personal matter. Every season you can find us in Project Las Vegas, Project New York and Chicago Collective with Eden Park Paris.
Brand positioning is the key to success in a world full of visual impacts. We all know that, but not all of us understand that the USA market has a particular mindset and customers will adopt a brand if they speak the same language.
SOCIAL MEDIA AND COMMUNICATIONS
Key of the city of Miami and the county
The Cocot was honored with the Key of the city and the key of the county for introducing Etxart & Panno in the United States of America via Miami. Promoting the potential this city has to grow, the amazing commercial locations, and the tourism.
Keynote speaker for Accio (Generalitat de Catalunya)
To talk about how to introduce brands in the USA through Miami and how to start with a Brick and Mortar + digital retail experience without spending millions.
Invitation as export to IV Go Global congress by the Generalitat Valenciana (Spanish Government)
Xporta Generalitat Valenciana to the IV Go Global congress 2019 to talk to fashion brands about how to introduce their brands in the USA.
Hola TV interview about how to introduce a foreign brand to the United States
We are beIN sports stylist. Helping every talent to boost their own personality and most importantly, feel comfortable in front of the camera. Our goal is talents should take care of the content, we will make sure they are comfortable in their clothes.