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Welcome to The Cocot. The Fashion Agency that just works with soul mate brands and shares the vision of growing together in the USA.
We believe the only way of being in today’s fashion market is with a 360˚ approach.
We also believe that only the ones with an omnichannel presence (brick & mortar, e-commerce, IG store, digital B2B) will thrive.
The cocot
Mima Aubert (Retail Expert and Stylist – The Mother) – More than 25 years managing fashion retail and buying for multi-brand stores. Her key to success is leading the team with good sales techniques + team management to magnify the brand.
Gabriel Monti (Business Strategist – The Father) – The rational part in The Cocot’s team but with fashion in his blood. Gabriel is the one studying the potential every brand has in our markets, choosing the right locations to open stores, deciding which trade shows are the correct ones to each brand. His obsession: knowing everything possible about the brands we represent and their customers.
Flo Monti (Communication & Fashion Expert – The Daughter) – She started to work in the family business at the age of sixteen years old and kept doing it while she was in college. Once she graduated, she flew by herself living in 7 different countries working in fashion communication and PR until the family proposed to her to be part of this project. She is the one that adapts the brand implementation strategy to the American mindset. Her must: every culture thinks in a different way and we need to adapt the way to communicate the brand values to that thinking process. A curiosity about Flo: She wrote a book about styling.
The team
Everybody wants to come to the US to sell goods, that’s why too many fail. Here people don’t buy what you do, they buy why you do it.
Inspired in the reason why by Simon Sinek
STORE OPENING AND MANAGEMENT
From choosing the right location to manage the construction of the store to solving everyday little problems, payrolls, team building, sales techniques training, schedules, visual merchandising, and collections adapted to the area…
We will handle every little detail at the stores, as if the brand itself.
Photo: Eden Park Miami - Aventura Mall
online store and logistics
Boundaries between brick & mortar and E-commerce are blurring, we use a holistic approach to design online stores. Everything you need to push sales and help the client get to know the brand in some clicks.
WHOLESALE
Every single thing we do is a personal matter. We choose clients that we love and we believe in. For them, we elaborate the sales strategy, pricing, markups, trade-shows where participate… Everything the brand will need to grow.
SOCIAL MEDIA AND COMMUNICATIONS
Brand positioning is the key to success in a world full of visual impacts. We all know that, but not all of us understand that the USA market has a really particular mindset and customers will adopt a brand if they speak the same language. We collaborate with an award-winning agency that understands, like us, the American and the European mindset.
RECOGNITIONS
Key of the city of Miami and the county
The Cocot was honored with the Key of the city and the key of the county for introducing Etxart & Panno in the United States of America via Miami. Promoting the potential this city has to grow, the amazing commercial locations, and the tourism.
Keynote speaker for Accio (Generalitat de Catalunya)
To talk about how to introduce brands in the USA through Miami and how to start with a Brick and Mortar + digital retail experience without spending millions.
Invitation as export to IV Go Global congress by the Generalitat Valenciana (Spanish Government)
Xporta Generalitat Valenciana to the IV Go Global congress 2019 to talk to fashion brands about how to introduce their brands in the USA.
Hola TV interview about how to introduce a foreign brand to the United States
Styling Services
We are beIN sports stylist. Helping every talent to boost their own personality and most importantly, feel comfortable in front of the camera. Our goal is talents should take care of the content, we will make sure they are comfortable in their clothes.
